November 30, 2005
(8.0) 
Irrelevant Google Ads, Due To Humans No Longer Checking For Relevancy?
Read complete article from Search Engine Watch Blog
Google, Heal Thyself is a very nice piece from Peter Hershberg at SearchViews that looks at how ads on Google are running in violation of its own editorial policies such as relevancy, allowing multiple ads for the same advertiser, trademark guidelines and other issues. Just for fun, he found all these violations coming up when doing a search for Google. It highlights an issue that a search marketer raised to me back in September. They wrote me.
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