December 9, 2005
A new addition to the Quality Score
Read complete article by Inside AdWords crew from Inside AdWords
Google is now looking at your landing pages!In August, we introduced the Quality Score along with the launch of quality-based minimum bids, letting you know that we evaluate many factors, such as your ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword. Today, we started incorporating a new factor into the Quality Score — the landing page — which will look at the content and layout of the pages linked from your ads.
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