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March 23, 2006

Are Search Engine Rankings That Important?

Read complete article by Stoney deGeyter from ISEDB.COM - Articles

What’s more important, conversion or rankings? On one side you’ll get the argument that if you achieve top rankings (which drives traffic) but you cannot convert your visitors substantially, your rankings are then wasted. On the other side youll hear that if you build your site and are able to generate a substantial conversion rate, but don’t attain top positions in the rankings (and therefore obtain less traffic), then you won’t have anybody to convert.
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