March 30, 2006
Keyword Trademark Infringement Case To Go To Court
Read complete article from Search Engine Watch Blog
Elinor Mills at News.com reports that a case where a competitor purchases a trademarked name in its PPC campaign is going to go to court. Real Estate company, Edina Realty is suing TheMLSonline.com for using “Edina Realty” in their search advertising campaign. Edina Realty is suing for trademark infringement and trademark dilution and would be the “first case” to do so, in court. Postscript: Also read Eric Goldman from Marquette University Law School thoughts on this here….Read more…
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