April 26, 2006
Microsoft Acquires Video Game Ad Network
Read complete article by noemail@noemail.org (Andy Beal) from Andy Beal’s Marketing Pilgrim
If Google can get into Radio ads, Microsoft can get into video game ads. According to Reuters, MSFT plans to pay $200 million to $400 million for Massive Inc., a privately held company that places ads in video games.Clients of Massive, which uses always-on Internet connections to place real-time ads in games, include Coca-Cola Co. , Honda Motor Co. Ltd. and other advertisers that are boosting…
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