April 28, 2006
Can Yahoo and MSN Catch Google AdWords?
Read complete article by noemail@noemail.org (Andy Beal) from Andy Beal’s Marketing Pilgrim
BusinessWeek looks at the new efforts by Yahoo and MSN to try and take market share away from Google’s paid search business.They look at Yahoo’s “Pananma” initiative, which we disclosed a couple of weeks back. They also look at whether adCenter’s demographic targeting will be enough to win it some of the multi-billion dollar pie.
However, analysts aren’t expecting Google to see much impact…
Read more…
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