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May 8, 2006

Yahoo! Announces New Platform for Advertisers

Read complete article by Joe Beaulaurier from The Unofficial Yahoo Weblog

In a press release today, Yahoo! announced that changes are nearly completed for rolling out a new platform which will give their advertising clients more control and information about their search marketing campaigns with Yahoo!. This is the culmination of a two-year effort to remedy an area where Yahoo! has been trailing Internet search marketing competitor, Google.

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