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May 15, 2006

Snap Rethinks Search

Read complete article from John Battelle’s Searchblog

As I’ve pointed out many times, Bill Gross, the man behind Snap (and Goto/Overture and about 25 other search related companies) is not one to take lightly. When Snap launched, I watched closely, and while many of its features were admirable (the transparency, for one, and later, the CPA model, for another), it never quite got enough lift under its wings, at least in its first year.

Read more…

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