May 28, 2006
Dayparting with Google AdWords & Yahoo Search Marketing
Read complete article by Loren Baker, Editor from Search Engine Journal
Dayparting with Google AdWords & Yahoo Search Marketing
Jennifer Slegg reports on Search Engine Watch that Google AdWords is about to rollout dayparting and new scheduling features. Dayparting is the ability to serve ads during certain parts of the day, which is specifically nice for local businesses, targeting for morning, lunch or dinner time, and keeping contextual ads controlled for targeted branding at certain times of the daily cycle.
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