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Malicious software targets Google AdSense ads

Read complete article from JenSense - Making Sense of Contextual Advertising

Take care of AdSense Trojan…

It was only a matter of time before a trojan or virus targeted AdSense or YPM for malicious activity, and the time has come. A new trojan horse discovered by an Indian publisher replaces Google AdSense ads with their own…
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Matt Cutts Explains How Google Crawls and Ranks Pages

Read complete article from Search Engine Guide Blog

A SERoundTable Forum Post sent my to this interesting article.

Very simple explained - especially good for rookies. Also, gives some great ideas on relevance - makes me think about linking.

Via Search Engine Guide Blog

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Google buys Opera? Microsoft buys Opera? Who buys Opera?

Previous rumors reported that Google was interested in buying Opera, then rumors were denied. Now new rumors that report Microsoft would buy Opera are also being denied. Read the CoolTechZone article and the ZDNet article.

Google Book Search Traffic Spikes

Read complete article by Brad Hill from The Unofficial Google Weblog

A little change can make a big difference…

SEW (with help from HitWise) notes that traffic
to Google Book Search jumped over 300 percent in one week, bringing that engine up to number 5 in the top-ten most used
Google services. Danny Sullivan speculates that the link to Google Book Search at the bottom of every search result
page is doing the trick. If so, that link is more effective than the top-of-page tabs for Froogle and Google
Groups.

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Zero Dollars, a Little Talent and 30 Days - Day 25 - Stats Confusion is Worked Out, Great Blog Discussions and MSN AdCenter Gets a Look

Read complete article from Search Engine Guide Blog

Only 5 days remaining before the conclusion…

By day twenty-five I was well on my way to sliding out of start-up mode and into maintenance and growth mode for the Lactivist project. I spent some more time digging around in ClickTracks and made a realization about why…
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Zero Dollars, a Little Talent and 30 Days - Day 24 - Public Relations Continues to Go Well and The Lactivist Project Decides to Share the Love

Read complete article from Search Engine Guide Blog

And now Day 24…

On day twenty-four my public relations campaign was still going full steam ahead, even though we technically hadn’t made any pitches or released the story on the wire. It was also the day that it dawned on me that this…
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Zero Dollars, a Little Talent and 30 Days - Day 23 - Stats and Research, Yahoo! Ads Start Running and a Big Press Mention

Read complete article from Search Engine Guide Blog

Don’t miss day 23…

Day twenty-three was full of a little bit of action on a lot of different levels. From digging through my stats to doing another round of keyword research to finally getting my Yahoo! ads online I stayed busy on the…
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Graphical Ads on Google?

Read complete article by ISEdb Staff Editor from ISEDB.COM - Blogs

Google and AOL finalized their deal where Google will become the only shareholder in AOL other than Time Warner Inc. What does this means for advertisers?

As part of the Google/AOL deal which is expected to be announced this afternoon, Google is providing AOL with $300 million in advertising on Google’s Web sites, intended to use to draw Google search users to related content on AOL’s sites, according to the New York Times. […] One format being discussed is a box, which may include a photograph and a logo, that would appear on the main search results pages toward the bottom of the advertisements in the right-hand column.
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Matt Cutts Reveals How Google Ranks Documents; Kinda

Read complete article by rustybrick from Search Engine Roundtable

A must read if you like to understand how things are working under the hood…

Matt Cutts doesn’t give it all away, but he did write this excellent and easy to understand article named How does Google collect and rank results? I found this by way of a classic Gary Price blog entry at Search…

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Spotlight on Search: Interview With Andrew Goodman

Read complete article by Lee Odden from ISEDB.COM - Articles

Interesting interview of Andrew Goodman. I exchanged emails with Andrew about 2-3 weeks ago about the services he offers through PageZero Media and it sure looks like he knows what he’s talking about!

Andrew Goodman is known as the guy who “wrote the book” on Google AdWords or at least that’s one of the ways I like to think of him. He’s authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media.
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Get more information on the content network

Read complete article by Inside AdWords crew from Inside AdWords

Google’s Content Network Explained…

It’s been a big year for the Google content network. In the past few months, we’ve written about site targeting, site exclusion, and, most recently, content bids. Now we’d like to introduce a new resource page that gives you additional information about the network and its features.
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Tip of the day :: Google Position Checker

Marketing Tips, Tools and Resources of the Day

Google Position Checker is a free tool to help webmasters monitor the position of their website in the search results. Try it here : Google Position Checker.

Google Moves Tabs to Side Bar in UI Test

Read complete article by rustybrick from Search Engine Roundtable

Posted by Search Engine Roundtable and originaly reported over at ThreadWatch…

A screen capture taken over at Glenn.Ca of Google pushing the tabs (Web Images Groups News Froogle Local) to the side bar menu. In my opinion, it takes up too much screen real estate.
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Ingenio Pay Per Call Adds New Bidding and ROI Features

Read complete article from Search Engine Journal

Ingenio Pay Per Call Adds New Bidding and ROI Features…

Ingenio, the pay per call search advertising provider which provides locally targeted PPCall advertising for partners such as Local.com, Infospace, AOL, Miva and possibly Yahoo Local, has added two new features.

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Zero Dollars, a Little Talent and 30 Days - Day 22 - It’s All About the Networking, but Not The Way You Think…

Read complete article from Search Engine Guide Blog

Only 8 days from day 30 …

While day twenty-two didn’t involve a lot of actual work on The Lactivist site, it did keep me hopping with discussions via forums, email and blogs. I’d been trying to stay on top of things for online reputation management purposes,…
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More Details: AOL and Google Now Exclusive, WSJ Claims

Read complete article from John Battelle’s Searchblog

John Battelle’s opinion and comments on the AOL & Google deal…

Time Warner Inc.’s AOL and Google Inc. have entered exclusive negotiations over a deal that would have the search giant pay $1 billion for a 5% stake in AOL, deepening their advertising partnership, according to a person close to the situation.

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Tip of the day :: EyeTrack, What We Saw When We Looked Through Their Eyes

Marketing Tips, Tools and Resources of the Day

My tip of the day is to read this article about eye movements patterns across homepage designs. It can give you useful tips in order to optimize your web site.

Rules of Domain Name Selection

Read complete article by rand@seomoz.org from SEOmoz Daily Blog

Interesting tips from SEOmoz to help you choose your domain name…

Domain name selection gets tougher and tougher as more names get snapped up. If you’re unwilling (or unable) to afford buying an old domain (which I highly recommend), your best option is to follow some of these basic rules for domain name selecti…
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Zero Dollars a Little Talent and 30 Days - Day 21 - Getting CafePress Integrated with My Site, Reviewing Media Lists and Loads of New Shirts

Read complete article from Search Engine Guide Blog

Jennifer Laycock is at day 21 of her 30 days adventure…

The bulk of day twenty-one was spent looking at code and admin pages and trying to get my CafePress content to look just right on the Lactivist web site. Along with that, I spent some time reviewing media lists for…
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Webinar on latest AdSense features December 21st

Read complete article from JenSense - Making Sense of Contextual Advertising

JenSense reported an AdSense Webinar for December 21st…

AdSense is hosting yet another webinar, which is great to hear since there have not been any scheduled over the past few months. This one is on the latest AdSense features that were released this week. Want to learn about…
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