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AdSense back to showing 4 ads in large rectangle

Read complete article from JenSense - Making Sense of Contextual Advertising

Testing, testing…

AdSense must have switched up their ad serving optimization yesterday, because the large 336×280 ad units have been showing 4 ads in an ad unit on most page views, instead of the two ads per ad unit that began showing…

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Trying out MSN’s New AdCenter

Read complete article by rand@seomoz.org from SEOmoz Daily Blog

MSN AdCenter…

I got an invite to the new MSN AdCenter this morning and while signing up for a test account, came across this interesting piece…
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Google Toolbar 4 Launched, Free Google Toolbar Buttons

Read complete article by seo book from SEO Book.com

Post about how Google released a new toolbar and what it means for search marketers. Read it on SeoBook.Com
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Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 2 of 2

Read complete article from Search Engine Guide Blog

Interesting reading…

The headline needed to evoke feelings of trust for the skeptical and a sense of stability for the hesitant. It also needed to provide an obvious benefit - one that would catch the reader’s attention. (skip to “Copywriting Makeover: Subtle…
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Would you risk your domain name

Read complete article from DaveN

Would you?

well .. me, Yes not a problem, I have never put a great value on them, if www.davidnaylor.co.uk got banned so be it, But I guess If I was Yell.co.uk ( they got caught spamming recently) or Microsoft.com then maybe those domains are important. SO why is www.diamonds.com running the risk…
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Google censors its results in China

Read complete article by ISEdb Staff Editor from ISEDB.COM - Blogs

Humm……

Google Inc. has agreed to censor its results in China, adhering to the country’s free-speech restrictions in return for better access in the Internet’s fastest growing market.
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Subtle Changes Make A Noticeable Difference

Read complete article by Karon Thackston from ISEDB.COM - Articles

Optimize your copy !

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s done.
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GoDaddy Monitors your sites Links

Read complete article by webprofessor from Threadwatch.org - Marketing and Technology Discussed

Going to far?

Godaddy shut down a a website and the owner recorded the call to the ABUSE department. During the course of the conversation the Godaddy employee reveales that he reviewed all the sites the ower had registered with them, no suprises. He then informs the domain owner that he can’t even link to sites that violate GoDaddy TOS and that he needs to review one of his sites.
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Average Number of AdSense Web Sites Per Publisher?

Read complete article by rustybrick from Search Engine Roundtable

Interesting…

Shawn’s AdSense forum rocks once again with this new poll already with 90 responses, asking How many “adsense websites” do you have? Can you believe 35% have seven or more AdSense Web sites? 85% have two or more AdSense Web…
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Links from Pixel Advertising Pages

Read complete article from Search Engine Journal

Thinking about getting links from pixel advertising pages?

Almost all Webmasters are aware of the Million Dollar Homepage, what a great idea (in hindsight). But let’s look at these types of sites from a link building stand point. I have a client that advertised on this site and it brought in a ton of …
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Spotlight on Search Interview with Aaron Wall of SEOBook.com and Threadwatch

Read complete article by Lee Odden from ISEDB.COM - Articles

Aaron is definitly a reference…

One of the most visible SEO pundits on the web is unquestionably, Aaron Wall. Aaron is a very unique individual in the SEO world since he is exceptionally knowledgeable and networked and has not overtly offered search engine optimization consulting services.
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Unified Theory of Google

Read complete article by Jim Hedger from ISEDB.COM - Articles

Google = Advertising

If someone were to ask what Google’s core business is, the vast majority of respondents would answer, “search engine”, smiling the giddy grins of those who know they are right. I’ve tried this one on my friends, most of which are already used to the torrent of trick questions that seem to stream from my tongue. Though most of them have heard me lecture about Google in public and private, most still get the answer wrong. Google’s primary business is advertising, as it makes the bulk of its billion-dollar quarters from advertising revenues.
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Search Marketers Welcome Shorter Yahoo! Ads

Read complete article by Andy Beal from Andy Beal’s Marketing Pilgrim

I agree with this one…

ClickZ polls a number of search engine marketers and asks them for feedback on Yahoo’s decision to start truncating its sponsored search text ads after the first 70 characters.
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Whats my domain worth and how do I handle the sale?

Read complete article by ShoeMoney from Shoemoney - Skills to pay the bills

Interesting article I saw on Skills To Pay The Bills…

The most common question from people in email or in person is “what is my domain name worth”. I always ask them if they have people interested or not. The answer is usually no, followed by a “I was just wondering what its worth”
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AdSense pays publishers 78.5 cents on the dollar, according to NYTimes

Read complete article from JenSense - Making Sense of Contextual Advertising

I was reading the New York Times article (non-registration link here) tonight “Google’s shadow payroll is not such a secret anymore” (which features Shawn Hogan of Digital Point) and one paragraph literally jumped out at me - namely a specific…
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Google Makes Personalized Home Page Portable

Read complete article by Brad Hill from The Unofficial Google Weblog

Google Homepage on your Cellphone?

Google has expanded the personalization of its
home page beyond the browser and onto the cell phone; it’s called Google Mobile Home.

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How do I Start a Niche Vertical SEO/SEM Company?

Read complete article by seo book from SEO Book.com

Thinking about starting a SEO/SEM company? Read Aaron’s post about creating a niche industry focused SEM business.
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AdWords Discounts for Big Agencies?

Read complete article by rustybrick from Search Engine Roundtable

Commissions or not?

Over the years there has been a lot of hush hush about Google and Yahoo! (Overture) giving large advertising agencies discounts for their PPC campaigns. The other day, a thread named Agency Discount for AdWords was started over at Search…
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AdWords Disallows Trademark Name Keyword Suggestions?

Read complete article by rustybrick from Search Engine Roundtable

Maybe it depends of the trademark .. I tried it too and got results.

Reports over at WebmasterWorld forums that Adwords Keyword Tool Trademark Blackout. Cline from Aderit Internet Marketing reports that if you use the Google AdWords Keyword Suggestion tool, and plugin a trademarked name, it won’t return suggestions. I personally tried this…
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Most Misspelled Words in Discussion Forums

Read complete article by rustybrick from Search Engine Roundtable

Interesting thread…

WebmasterWorld has a very cute thread named What Is The Most Commonly Misspelled Word On Message Boards. Now, this may be SEO related, since misspellings are a great way to gain search traffic that is less competitive, and forums are…
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