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Read complete article from WebmasterWorld
“Those who bang away at idea 1 will, for the most part, be the bottom-feeders of AdSense. Those who have a vision and a plan for idea 2 have the best fighting chance at living off AdSense.”
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Read complete article by ISEdb Staff Editor from ISEDB.COM - Blogs
Privacy concerns….Google Inc. said it will “vigorously” resist an attempt by the Bush administration to force the company to turn over information that would allow Justice Department lawyers to find out what consumers are searching for on the Internet.
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Read complete article by Chris Gilmer from The Unofficial Google Weblog
Google has been provided with some search results to Google
that include more information about specific businesses with more information.
The Verizon SuperPages.com
currently powers MSN’s yellow pages and provides msn Local and MSN Virtual Earth advertisers.
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Read complete article by Chris Gilmer from The Unofficial Google Weblog
AOL will get
a nice $300 million Google credit to advertise its products and services through Google Ads, and the rest of their
network.
Through this deal with AOL, Google being a 5% owner, will have rights that will enable them to push
for AOL to be a publicly traded company.
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Read complete article from Search Engine Watch Blog
Elinor Mills at News.com reports that a case where a competitor purchases a trademarked name in its PPC campaign is going to go to court. Real Estate company, Edina Realty is suing TheMLSonline.com for using “Edina Realty” in their search advertising campaign. Edina Realty is suing for trademark infringement and trademark dilution and would be the “first case” to do so, in court. Postscript: Also read Eric Goldman from Marquette University Law School thoughts on this here….
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Read complete article by Garrett French from Search Engine Lowdown :: Industry News, Marketing Trends
The WSJ’s Walter Mossberg wrote an Ask review today and sees the search company as a major up and comer. As I mentioned before, Ask’s search share’s still in double digits and they’re advertising widely.Here’s Mossberg’s anecdotal reasoning for preferring Ask:
“Here’s an example. I searched for Ted Williams, the Red Sox outfielder who was the greatest hitter of all time. In Google, I got a plain results page topped by a link to the official site on Williams, with a few ads down the right side for Williams-related items.
In Ask.com, the top of the page, above the ads, featured a Smart Answer box that included a picture of Ted, an excerpt from a biography, direct links to his official site, an encyclopedia article and other images of him.
Down the side, where Google ran ads, Ask.com had links to many related topics that could narrow or broaden my search, a feature called Zoom. These suggested topics included the Red Sox, Fenway Park and even Cryonics, a controversial technique for freezing the dead that was used on Williams after he passed away. There were also entries for Ted’s rivals, like Joe DiMaggio and Mickey Mantle.”
Why’s Mossberg so impressed? Ask’s delivering the STORY behind the search terms, which is the search term’s context. That’s a powerful and engaging way to present search results.
One SEL reader believes that “they [Ask.com] suck. i equate them to the crappy phone book that gets dropped off in my driveway.”
I would invite you to give Ask another shot. Do searches on your hobby, not searches for the products you’re trying to rank in Google. It’s the search term context that Ask’s bringing to its results that make for a more engaging search experience.
Disclaimer: Ask pays SEL for sponsorship. (The money goes to MSI, not me personally. My pay at MSI is NOT based on SEL sponsorship, but rather the number of monitors I wipe down after 5pm.)
via senior brick
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Read complete article by Loren Baker, Editor from Search Engine Journal
Google Shares Peak After AOL Announcement, Fall in After Hours Trading
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Read complete article by Chris Gilmer from The Unofficial Google Weblog
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Read complete article from Search Engine Watch Blog
Yahoo Japan reportedly is going to close a deal with Japan Net Bank, owned by Sumitomo Mitsui Banking Corporation, as early as the end of this week. Yahoo Japan is looking to buy a 57 percent stake in Japan Net Bank. The rational is to increase its ability to better offer payment services for its online auctions and shopping services….
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Read complete article by chrisboggs from Search Engine Roundtable
There have been some major marketing initiatives recently using traditional offline advertising to drive traffic to a website, portal, or search engine. Ask.com has unveiled some new TV spots to get people to try their new technology. This past Sunday,…
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Read complete article by Loren Baker, Editor from Search Engine Journal
Microsoft CEO Steve Ballmer Bans Google & iPods
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Read complete article by Pete from Search Engine Blog.com
Heh. What can be said that hasn’t already been said? Google has fought this type of case before, and won, so I suspect this legal action is little more than a cheap publicity stunt.
The new breed of SEO? A lawyer.
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Read complete article by ISEdb Staff Editor from ISEDB.COM - Blogs
Google Inc. filed plans today to sell another 5.3 million shares hoping to raise more than $2 billion to finance its expansion plans and smooth its addition to the S&P 500 Index, The Wall Street Journal reported. In a statement, Google said the surprise offering will “partially meet the anticipated needs of index funds” to purchase Google shares when the Internet giant is added to the S&P 500 on Friday. Google’s stock has been in high demand ahead of its inclusion in the index. Google said it will use proceeds from the sale for “general corporate purposes,” including potential acquisitions. But the company added in a filing with the Securities & Exchange Commission that it had “no current agreements or commitments with respect to any material acquisitions.” Google shares fell in after hours trading, slipping $12.38, or 3%, to $382.60. The stock had ended the Nasdaq Stock Market session up 4.7%, or $17.78, at $394.98.
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Read complete article by seobook from Threadwatch.org - Marketing and Technology Discussed
Verizon, which powers MSN’s Yellow Pages and had listings in Google local, announced they are to sell Google AdWords.
Google and Verizon SuperPages.com have signed a deal under which the classified ad provider will help its tens of thousands of marketers get ads onto Google search result pages, the companies said Monday.
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Read complete article from SEO Chat - Search Engine Optimization How-tos And Information
The competition among the top three search engines is unbelievably fierce and the ferocity increases exponentially on a daily basis. As Google boasts the largest amount of surfers Yahoo claims to have more sites in their database than Google. Whatever the statistics they proclaim at the moment makes them the best search engine it is clear that they want more than their current share of the pie. MSN Search is offering a chance to win prizes just for using their search engine with their Search and Win Promotion….
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Read complete article by Barry Schwartz, Rusty Brick, Inc. and SERoundtable from Search Engine Journal
Google Blog Accidentally Deleted By Google
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Read complete article by Bill Hartzer from ISEDB.COM - Articles
Whether its a corporate blog, a news-type blog, or even a personal blog, optimizing your blog for the search engines is a must. There are some simple changes that you can make to WordPress and Moveable Type that will make your blog more search engine friendly and make the search engines beg for more (more post and content, that is!). Optimizing a blog is just like optimizing any other website. The content and pages (posts) must be unique, they must be search engine friendly, and it needs links from other websites. If its a new blog, then you first need to make sure the blog software youre using is set up so that it takes advantage of all of the possible optimization features. Then, announce it to the world, work on getting some links to it, and start making posts.
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Read complete article by Antone Roundy from Alpha Gecko : SEO
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Read complete article by martinibuster from Internet - martinibuster.net
A 468×90 banner ad with generous space above and below it will stand out, especially if it blends perfectly
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Read complete article by Jim Hedger from ISEDB.COM - Articles
Some sites are built using “cutting edge advanced design techniques” that draw from several sources. Some have poorly structured databases. Some look as if they were slapped together seven years ago and have since existed as an afterthought. The one thing they all have in common is that they offer search engine spiders far too little information to grab onto. Having to negotiate between the needs of technically unfocused clients and the highly focused technical needs of the SEO staff, a SEO good salesperson can spot problem issues a mile away.
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Online Marketing Focus is maintained by Martin Leclair and WebDepart's Network team. Since 1996 in french and now in english, each day, our team offers you an Online Marketing Tip and selects the best articles posted on selected blogs and news sites in order for you to have a quick look at what you must read.
