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Fundamentals of Optimizing Individual Web Pages

Read complete article from Search Engine Guide Blog

If you have a web site that is of any substance, you should make sure that each and every page is optimized to target various phrases that are relevant to your business.
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Flattening Effect of Page Rank Iterations - explains the “sandbox”?

Read complete article from WebmasterWorld

I have had my new sites rank well initially, then drop. Here is what I think is happening. The first observation about the Page Rank equation is that it can only be calculated after a statistically significant number of iterations.
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Good News from Adwords (270279)

Read complete article from Search Guild Recent Threads

Constantly frustrated by the fact your Adwords account is totally based on PST and not to your local time zone?

Fret no more.

Currently, all AdWords accounts are set to Pacific Time. However, in the coming weeks you’ll see a message in your account inviting you to set your account’s local time zone. This means your entire account, including all ad serving, reporting, and billing, will be calculated and managed according to the time zone of your choice.

However, once it’s set, you can’t unset it and if you choose to do nothing it will stay Pacific Standard Time.
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Google Second Most Desired Place For MBA Students To Work For

Read complete article from Search Engine Watch Blog

ZDnet reports on a 2006 Universum Survey MBA Edition, that shows Google has jumped from 129th place in 2005 to 2nd place this year as the most popular place to work for MBA students. McKinsey remains the number one place for MBA students to work, followed by Google and then followed by Goldman Sachs.
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Can Yahoo and MSN Catch Google AdWords?

Read complete article by noemail@noemail.org (Andy Beal) from Andy Beal’s Marketing Pilgrim

BusinessWeek looks at the new efforts by Yahoo and MSN to try and take market share away from Google’s paid search business.

They look at Yahoo’s “Pananma” initiative, which we disclosed a couple of weeks back. They also look at whether adCenter’s demographic targeting will be enough to win it some of the multi-billion dollar pie.

However, analysts aren’t expecting Google to see much impact…
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Google Makes SketchUp Free

Read complete article from Search Engine Watch Blog

Remember last month when Google bought SketchUp and everyone was like why? Well, they bought them to make it free for people to use for personal reasons. Philipp Lenssen reports that Google has announced that Google SketchUp launched a free version for “for personal use.” So you can use it to quickly make remodel your “houses, sheds, decks, home additions, woodworking projects,” etc.
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Yahoo Gives Babel Fish New Features

Read complete article by noemail@noemail.org (Andy Beal) from Andy Beal’s Marketing Pilgrim

Over at the Yahoo blog, comes news that translation service Babel Fish has received a makeover, complete with a host of new features.
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Google to notify some webmasters of penalizations!

Read complete article by Silver from Threadwatch.org - Marketing and Technology Discussed

Matt Cutts today announced that Google is starting a trial program to notify some webmasters if their sites have been penalized. To be eligible, one must register for the Google Sitemaps service.

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Google’s Plans to Offer Free WiFi Face Criticism

Read complete article from Search Engine Guide Blog

“We don’t want to use it and we don’t want anyone else to be able to use it either!” According to an article over at e-Week, that’s the sentiment being offered up by the ACLU and some other San Francisco…
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Google Promotes First Non Google Product on Homepage

Read complete article from John Battelle’s Searchblog

And it’s Firefox, and the execution is not exactly subtle. Now, it’s only promoted to folks inside the US, and only folks using IE (which is to say, most people, but not Mac folks like me who use Firefox or Safari). And, of course, Google Toolbar is featured heavily.

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Franco-German challenges Google

Read complete article by ISEdb Staff Editor from ISEDB.COM - Blogs

President Jacques Chirac of France has announced a 2 billion euro (about $2.5 billion) plan to back a series of projects, including a Franco-German search engine to rival Google, InformationWeek reported. The search engine “Quaero”, which means “I search for” in Latin, aims at developing multimedia search software for the general public that would be used on both computers and mobile phones.
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Donald Trump Trumped by Travel Sites With SEO

Read complete article by Joe Balestrino from ISEDB.COM - Articles

Donald Trump recently launched a travel site located at www.gotrump.com. Trump, like many new website owners, built a site without first considering the unique nature of online marketing and promotion.
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Microsoft Acquires Video Game Ad Network

Read complete article by noemail@noemail.org (Andy Beal) from Andy Beal’s Marketing Pilgrim

If Google can get into Radio ads, Microsoft can get into video game ads. According to Reuters, MSFT plans to pay $200 million to $400 million for Massive Inc., a privately held company that places ads in video games.

Clients of Massive, which uses always-on Internet connections to place real-time ads in games, include Coca-Cola Co. , Honda Motor Co. Ltd. and other advertisers that are boosting…
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Internet Explorer 7 Beta Now Available for Download

Read complete article by WendyBoswell from Search Engine Journal

Internet Explorer 7 Beta Now Available for Download
According to the official IE Blog, Internet Explorer 7 Beta is now available. More from the site:
“We acted on a lot of the feedback and bug reports from the previous public releases. In particular, I feel good about changes we made based on reports from web developers around […]

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Google Explains Interface Tests

Read complete article from Search Engine Guide Blog

Apparently, all the buzz around the blogosphere about the various interfaces popping up for random Google searches has caught the eye of the Google blogging team. That’s why they took time yesterday to explain on their blog a little bit…
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Yahoo Serves More Search Advertisements than Google

Read complete article by Loren Baker, Editor from Search Engine Journal

Yahoo Serves More Search Advertisements than Google
According to a comScore qSearch search advertising study, Yahoo now serves more search oriented advertisements than Google.
From the 360TechBlog:
In March 2006, Yahoo increased the proportion of its searches that contained a sponsored ad by 30 percent year-over-year; 59.7 percent of searches now display ads. Google showed ads on […]

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Google Granted Voice Search Patent

Read complete article from SEO Chat - Search Engine Optimization How-tos And Information

What if you could perform a search just by telling the search engine what you wanted without needing any speech recognition software at your end That s the direction Google s recent patent seems to be pointing in. Keep reading to learn about the challenges and why a product based on this patent could make a big difference to searching and search engine marketing….
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Search Engine ROI - Is GoogleBot Really That Efficient?

Read complete article by ShoeMoney from Shoemoney - Skills to pay the bills

Search Engine ROI - What is ShoeMoney smoking?? You may ask. Well if you break it down each time a bot spiders your page it costs you money. It may be a small amount but it does cost you money. I did some number crunching on one of my larger websites. Kind of a ROI on the bots if you will. Basically what kind of return hits am I getting for each time my page is spidered ?

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Google AdSense Adds More Image Ads & Enhances Site Search

Read complete article by rustybrick from Search Engine Roundtable

DigitalPoint Forums reports on the What’s New in April for Google AdSense. Google added two new ad formats, (1) Square (250 X 250) and (2) Large Rectangle (336 X 280) for ad format options. And made site-flavored search smarter by…
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Ask.com gets new CEO

Read complete article by ISEdb Staff Editor from ISEDB.COM - Blogs

Ask.com said Monday that it made Jim Lanzone CEO of the company. Ask.com, lost former CEO Steve Berkowitz to Microsoft which hired him Friday to head its struggling online business group. Lanzone was senior vice president and general manager of Ask.com.
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